After Twitter announced that it was closing the Vine app in mid-October amid company layoffs, the future of Vine was uncertain beyond knowing that all current videos would be retained and still be available for public viewing. Tomorrow that will change: Vine is transitioning the app to Vine Camera. What does this pared-down version of Vine entail? Vine Camera will bring the following changes:
- You’ll still be able to make six-second looping videos and post them to Twitter or save them to your phone
- There will be an easier way for your Vine followers to follow you on Twitter with a “Follow on Twitter” notification
- You can download your Vines through the app or the website.
Every other feature you know from Vine will be gone.
If you haven’t already saved your Vines, save them – today is your last day to do so. It appears that Twitter is trying to consolidate its social media properties by migrating as many active users from Vine over to Twitter as possible before completely shuttering the app. While Twitter promises that all Vines will continue to live on the vine.co website, today is the last day you’ll be able to save a copy of them.
Why did Vine die? Major Vine stars began abandoning the platform over a year ago as there was no easy way to monetize their following. While there were several large sponsorship deals for Vine stars, the lack of mass advertising on the app led many to abandon Vine for other social media sites like YouTube, which offers many ad types which can be placed on videos. Meanwhile, the popularity of six second videos waned as apps like Instagram and Snapchat swallowed the market, offering the same capability with a more robust user experience.